XHTML is more extensible than HTML

While HTML was useful in its day, XHTML is the way to go today. The advantages of XHTML are numerous:

1. XHTML is almost identical to and fully backward compatible with HTML 4.01
2. XHTML is more extensible than HTML
3. XHTML is HTML defined as an XML application
4. XHTML is a stricter and cleaner version of HTML
5. XHTML 1.0 has been a W3C Recommendation since 2000

in reference to:

"While HTML was useful in its day, XHTML is the way to go today. The advantages of XHTML are numerous:

XHTML is almost identical to and fully backward compatible with HTML 4.01
XHTML is more extensible than HTML
XHTML is HTML defined as an XML application
XHTML is a stricter and cleaner version of HTML
XHTML 1.0 has been a W3C Recommendation since 2000"
- Bing - Head’s up on tag optimization (SEM 101) - Webmaster Blog - Bing Community (view on Google Sidewiki)

Google: No to Meta Keywords Tag

The Official Google Webmaster Central Blog says, in a post published earlier this week, that the famous tag does not affect your search engine rankings."

When creating keyword text, remember the following:

* Choose words that may be secondary keyword terms (save the primary keywords for use in the and description tags), and even include a few, commonly seen typographical errors of primary keywords, just for good measure.
* Limit your keyword and key phrase text, separated by commas, to no more than 874 characters.
* Don’t repeat a keyword more than 4 times among the keywords and phrases in the listl

in reference to: » Meta Tags and SEO for Google - John Andrews - johnon.com (view on Google Sidewiki)

Search Engine Marketing an Effective Way of Sales

The process of search engine marketing involves various technical as well as logical skill to increasing website popularity and increasing website user friendliness. Now a days there are various types of internet user and most of them always go through the search engine indexing. they blindly believe on search engine indexing and search engine result. In America more than 80% internet user go through the search engine. They are actual unique user. In India this tradition have started also and search engine marketing growing day by day.

Actually, search engine optimization is a combining process of search engine optimization (SEO) and marketing (basically, internet marketing) . Search engine optimization is the technical as well as logical process, which always results the indexing web pages of website. Search engine optimization is basically optimize the websites on search engines according to certain rule and their algorithm. And this way maximum user (simple and unique user both) came across the website to achieve their goal and purpose.

Search engine optimization is the unique process which works on some specific keywords also. SEO analyst always trying to select keyword from maximum user's mind with the help of several keywords tools. Hence the website which was optimize always found to be user's friendly or user's nearer.This way a website got a heavy traffic and become a popular site which can easily increase the sales.

Internet marketing and search engine marketing are relatively same, both have almost the same feature to attract the user and sailing product. But there is is lot of differences between them search engine marketing is more scientific, technical and powerful strategy of marketing which covers a wide range of clients towards the website. In today's world search engine marketing is directly increase the quantity of sales in figure and in future the marketing concept overall lies on search engine and online perspective.

http://edynamic.net/ Source

How to Manage Internet Marketing in the Search Engines?

It is important for all website owners to get high rankings in the search engines so your customers easy can find you and visit your website. The search engines are maybe or at least should be the most important factor in your marketing strategy. If you want to get visitors to your affiliate marketing website the customers need to find you in their searches and a very important way for customers to find their products is through their searches. The solution for this is certainly not to pay a lot of money to get listed in hundreds or thousands of search engines.

You can manage this yourself in a much cheaper way. Start to work with your keywords and your website itself to make it as attractive as possible to the search engines. If you want to succeed to make money on the Internet it is necessary to find a few important keywords to put under your meta-tag. Many choose a lot of keywords to be safe, but that is a big mistake. The fact is that the search engines tend to overlook keywords that totally consist of more than 255 characters and all keywords and phrases have to be separated by a comma. But even more important is keyword density. This expression means how many times your keywords appear on your website. This is very important and this is the reason why very good lists of keywords often have no effect and perfectly good webpages not even get indexed. The fact is that the search engines only bother with the keywords that actually appear on your website. For that reason it is important to build own keyword list for every page on your site. After you have built your keyword list, make sure that every single keyword and every single keyword phrase appear at least once on your page, but preferably twice or more.

In addition to this you shall also pay attention to the website itself and make it as friendly as possible not only to the human eyes, but also to the search engine spiders. Make your website a nice place to look, as beautiful and attractive as possible, but make it also easy to explore for the search spiders. To do that, pay attention to the following:

1) Use H1 tags in your main headlines in stead of H2, H3 og H4. H1 headlines are much more noticed by the search engines than lower headlines. The problem with H1 tags are however that most browsers make them to big. To solve that, you can only use a H1 tag with a Font size tag to bring it back to normal size. But by using H1 instead of lower headlines, you will be much more noticed by the search spiders. Put your main keywords in the headlines tagged by H1 and not higher.

2) Whenever you use a picture on your website, make sure that you also use the Alt-tag to give alternative text for browsers that doesn't show graphics. Here you can use your main keywords. Search engines tend however to overlook images that are 1*1 pixels in size. They know they are there only because of the alt tag. For that reason, use a 1*2 size transparent gif instead. The image will be invisible, but carry just as much search engine punch as a full size picture.

3) Put crosslinks on every page on your site so that when one of them get indexed, they all get indexed. Put links to all your pages on the bottom of all pages, not because your visitors shall use them, they will only be there for the search engine spiders.

Steinar Sund (www.cashmakerworld.com)Source

History of the Search Engine - What Came Before Google?

Although we credit Google, Yahoo, and other major search engines for giving us the system we use to find the information we seek, the concept of hypertext came to life in 1945 when Vannaver Bush urged scientist to work together to help build a body of knowledge for all man kind. He then proposed the idea of a virtually limitless, fast, reliable, extensible, associative memory storage and retrieval system. He named this device a memex.

But there is a long list of great minds that have given us the information system we now use today. This article illustrates some of them. Here is the History of the Search Engine:

Ted Nelson

Ted Nelson created Project Xanadu in 1960 and coined the term hypertext in 1963. His goal with Project Xanadu was to create a computer network with a simple user interface that solved many social problems like attribution. While Ted's project Xanadu, for reasons unknown, never really took off, much of the inspiration to create the WWW came from Ted's work.

George Salton
George Salton was the father of modern search technology. He died in August of 1995. His teams at Harvard and Cornell developed the Saltons Magic Automatic Retriever of Text, otherwise known as the SMART informational retrieval system. It included important concepts like the vector space model, Inverse Document Frequency (IDF), Term Frequency (TF), term discrimination values, and relevancy feedback mechanisms. His book A theory of indexing explains many of his tests. Search today is still based on much of his theories. History of the search engine uses some of the same techniques even today.

Alan Emtage
In 1990 a student at McGill University in Montreal, by the name of Alan Emtage created Archie; the first search engine. It was invented to index FTP archives, allowing people to quickly access specific files. Archie users could utilize Archie's services through a variety of methods including e-mail queries, telneting directly to a server, and eventually through the World Wide Web interfaces. Archie only indexed computer files. With Archie, Alan Emtage helped to solve the data scatter problem. Originally, it was to be named archives but was changed to Archie for short.


Paul Lindner and Mark P. McCahill

Archie gained such popularity that in 1991 Paul Linder and Mark P. McCahill created a text based information browsing system that uses a menu-driven interface to pull information from across the globe to the user's computer. Named for the Golden Gophers mascot at the University of Minnesota, the name is fitting, because Gopher tunnels through other Gophers located in computers around the world, arranging data in a hierarchical series of menus, which users can search for specific topics.

Tim Berners-Lee
Up until 1991 until there was no World Wide Web. The main method of sharing information was via FTP. Tim Berners-Lee wanted to join hypertext with the internet. He used similar ideas to those underlying the Enquire (a prototype created with help from Robert Cailliau) to create the World Wide Web, for which he designed and built the first web browser and editor, called WorldWideWeb, and developed on NeXTSTEP. He then created the first Web server called httpd, short for HyperText Transfer Protocol daemon.

The first Web site built was at: http://info.cern.ch/ and was first put online on August 6, 1991. Tim Berners-Lee created the World Wide Web Consortium in 1994. Tim also created the Virtual Web library which is the oldest catalogue of the web. The history of the search engine is a fascinating story.

About the Author: Jeff Casmer is an internet marketing consultant and work at home business owner. For more information on search engines optimization please visit his "Top Ranked" Improve Search Engine Rankings Directory gives you all the information you need to Work at Home in the 21st century.

SEO Do’s and Don’ts

Do’s
Review guidelines of every social network website before submission.
Check your content for duplicacy.
Use only relevant website for submission
Put trusted website links into your blogs and articles apart from your site links.
Check Nature of the website linking to you
URL should be unique and proper like http://www.mysitename.com/
Anchor Text and Description should be proper and targeted.
Always post original content.


Don’ts
Do not post promotional content directly on social networking sites.
Do not post on any forums. (It is considered as spam)
Do not post any comments in blogs. (If you are posting do not use your website link.)
Do not post duplicate content or article in your website. (Check through Copyscape)
Directory links (Not from FFA, and Link farms)
Do not prefer links from sites like addurl.com, link-exchange.com, freelinks.com etc
Do not submit different urls on different sites like http://mysitename.com, http://www.mysitename.com (In the eye of search engines both are different URL's, and Page Rank will be distributed to both URL's)
Do not do excessive linking.
Do not take a backlink from banned site or IP address.
Do not use automated software for submission or any software that generate automated query in search engines. (Search engines don’t like this.)

Search Engine Optimisation Process - SEO Steps

Before optimizing, a detailed analysis of the web site is very necessary. Content, structure and the target traffic have to be cautiously reviewed. One has to be very clear as to what the business aim to achieve does. The objective should be kept in mind while looking for the key words. Most websites end up with at least one barrier to overcome in order to achieve top rankings. The most common obstacles are low link popularity and a design that's not friendly to search engines.

This is my Search Engine Optimisation Process - SEO Steps whatever I follow when optimising a website to get ranking in top search engines.

A) Website Analysis
1. Industry Analysis - site's specific goals and target markets.
2. Structure Analysis – Site Architecture, URL Structure, and navigation, site map and other elements that may hinder search engines crawling and indexing your pages.
3. Current Status – Physical condition of the website at the beginning.
4. Keyword Research & Analysis - Popularity , Searches, Conversion, Competition using Google Adwords, Google Trend, Overtures, Keyword Discovery, Word tracker.
5. Competitor Analysis- Domain, Countries, and Services in different search engines, Google, yahoo, msn.
6. Content Analysis – Relevant content, fresh content, keyword density, proximity, prominence.

B) On-Page Optimization
1. Meta analysis and development including title tag.
2. Other elements like Heading tags, alt tag, hyperlink tag in source code.
3. Interlinking Development based on keyword and content.
4. Optimized content Development based on targeted keywords using bold, italic and other formatting elements.
5. User Interface Development and required amendment.

C) Off-Page Activities
1. Link and banner Exchange with relevant website – One-way, reciprocal, and triangular.
2. Directory Submission – Free, reciprocal and paid.
3. Articles Submission in niche article directories, authors directory.
4. Blog creation and maintenance, regular monitor and posting
5. Forum Posting, member ship, and sharing ideas related to website industry.
6. Social book marking, joining social communities.
7. RSS Feeding and Press Release submission and post classify ads.

D) Keyword Tracking & Reporting
Monitoring keyword position regularly in search engines like msn, yahoo, Google, alo, altavista and search.

Methods I DON'T use, and you should not use any SEO consultant who does:

1. Hidden text or links.
2. Misleading keywords or keyword stuffing.
3. Cloaked pages or sneaky or deceptive redirects.
4. Doorway pages made only for search engines.
5. Duplicate sites or pages.

If you are interested in web marketing with my affordable search engine optimization SEO and submission services? Contact me at mr.expertseo@gmail.com.

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